Your site looks good
but doesn't convert
The problem?Your story is unclearYou've got 20 years of leadership experience, multiple certifications, and a track record of results. But when someone asks "What do you do?" you fumble. Your LinkedIn profile? Generic buzzwords that could belong to anyone. Your website? Either non-existent or filled with corporate jargon you don't even believe. That's not a you problem. That's a messaging problem.
And it's fixable.
The Real Reason You're
Not Getting Clients
- It's not your expertise. You've spent decades mastering your craft.
- It's not your network. You've got connections.
- It's not your offer. You know how to help people.
- It's your story.
Right now, your messaging is:
- Too vague ("I help leaders unlock their potential")
- Too corporate ("Driving organisational transformation")
- Too broad ("I work with everyone")
- Too forgettable (sounds like 10,000 other coaches)
When potential clients land on your profile or website, they can't figure out:
- Who you actually help
- What problem you actually solve
- Why they should choose you over anyone else
So they leave. In 5 seconds.
And you're left wondering why your expertise isn't translating into clients.
What Changes When
Your Story Is Clear
When your story is clear, the results are undeniable.
- Discovery calls increasePeople finally understand what you do and book calls without you chasing them
- You stop explaining yourselfYour LinkedIn profile does the work so you don't have to repeat yourself 10 times a day
- You charge premium ratesClear positioning justifies higher prices (confusion = commoditization)
- Referrals flow naturallyYour network can finally explain what you do to others
- You feel confidentYou can introduce yourself without cringing at your own words
This isn't about "finding your voice" or "authentic branding."
This is about structure. Frameworks. Story architecture.
The same principles Hollywood uses to make movies sell - applied to your business.
Why BrandflexOS Works
Most brand strategists give you ONE framework and hope it fits.
We diagnose first. Then prescribe.
33 Story
Structures
Not just one framework
StoryBrand = 1 (Hero's Journey)
BrandflexOS = 33 (Hero's + Heroine's + 31 more)
We match YOUR story to the right structure. Not force you into one-size-fits-all.
100+ Psychology
Principles
Science, not guesswork
Story structure gets attention.
Behavioural psychology drives action.
We layer conversion principles on top of narrative. Your messaging doesn't just sound good—it converts.
Award-Winning
Execution
Strategy AND build
Most strategists give you a document and leave.
We give you templates for EVERYTHING.
PLUS: We can build it for you (if you want). Strategy + Execution = Results.
The BrandflexOS System
Most coaches tell you to "be authentic" or "just be yourself." That's useless advice when you don't know how to structure your story.
BrandflexOS is different. It's a 3-phase system that diagnoses what's unclear, structures your narrative using proven frameworks, and gives you templates for everything.
Story Audit
We extract your actual story (not the corporate version)
60-90 min interview where I pull out: Who you really help (not "everyone"), what transformation you actually provide, why your background matters, where your messaging is currently failing.
Deliverables:
- Story Audit Document
- Clarity Score (0-10)
- Messaging Gap Report
Brand Screenplay
We structure your narrative using the right framework (not one-size-fits-all)
I have 32+ story structures. I diagnose which one fits YOUR story. Man in a Hole? Bridge-Builder? Something else? We pick the right one.
Deliverables:
- Brand Screenplay Document
- Clarity Statement
- Narrative arc diagram
Messaging Map
We build you templates for everything
Plug-and-play copy for: LinkedIn headline, summary, featured section. Website homepage. Email templates. Discovery call scripts. Networking introductions.
Plus: Know what to say, where, when, why + which behavioral principles we're using.
Deliverables:
- Content Impact Matrix
- Psychology Playbook
- Story Templates
You never guess what to say again.
Not Every Story Is A Hero's Journey
StoryBrand uses the Hero's Journey (Joseph Campbell's monomyth).
It's about external conquest. Achievement. Defeating obstacles.
It works great! For people motivated by hustle and performance.
But what about the rest?
Hero's Journey
External conquest
Focus:
Achievement-driven
Structure:
Linear progression
The Question:
"What must you conquer to become who you want to be?"
Works for:
- → Achievement-oriented founders
- → Competitive markets
- → External success seekers
Heroine's Journey
Internal integration
Focus:
Wholeness-driven
Structure:
Circular progression
The Question:
"Who must you stop being to become who you are?"
Works for:
- → Burned-out corporate escapees
- → Coaches, healers, therapists
- → Authenticity seekers
BrandflexOS uses BOTH.
We diagnose which framework fits YOUR story first.
Then build the messaging around that.
Not one-size-fits-all. Custom-tailored.
This Is For You If...
- You left corporate 1-3 years ago to start coaching/consulting
- You have real expertise but struggle to explain it clearly
- Your LinkedIn profile sounds like everyone else's
- You either have no website or a website that doesn't convert
- You've tried writing your own copy (it felt forced or generic)
- You've hired copywriters before (they didn't capture your voice)
- You're tired of explaining what you do 10 times a day
- You want a system, not just more advice
NOT for you if:
- You're still in corporate and not serious about leaving
- You want a logo or website design (we focus on story, not visuals)
- You're looking for "branding" or "finding your authentic voice" (we give you structure, not therapy)
- You want this to be cheap (clarity is an investment, not an expense)
Only Real Results
"Elevate Your Potential"
Could be anyone. Says nothing. Zero conversions.
"You're achieving on paper. So why do you feel stuck?"
Specific pain point. Clear customer. 3 discovery calls booked in first week.
Thrivana, Executive Coach
Read the full case study →"Werner helped us go from Elevate Your Potential to You're achieving on paper. So why do you feel stuck? We booked 3 discovery calls in the first week."
Two Ways to Start
Free Clarity Checklist
Not sure if your messaging is actually unclear? Take the 5-Second Clarity Checklist.
10 questions. 2 minutes. You'll know exactly where you stand.
Most people score 0-4/10. If you do, we should talk.
Discovery Call
Ready to fix it now? Book a free 30-min discovery call.
I'll audit your LinkedIn profile live on the call, show you exactly what's broken, and walk you through how BrandflexOS fixes it.
No pitch. No pressure. Just diagnosis.
Why I Built This
Ola, I'm Werner.
I've spent 20+ years building websites that win awards but don't convert.
The problem was never the design. It was always the story.
Founders with incredible expertise couldn't explain what they did. Their headlines were generic. Their positioning was vague. Their websites looked expensive but said nothing.
So I went deep: 32+ story frameworks, 100+ behavioral psychology principles, cinematic narrative architecture.
I built BrandflexOS to fix what design alone can't.
Now I help corporate escapees who are great at what they do but terrible at explaining it get a story sharp enough to actually convert.
Because confusion kills sales. Clarity closes deals.
Stories
Featured On
Your Expertise Deserves Better Words.
If you go through BrandflexOS and you're not 100% clear on what to say, I'll work with you until you are. This isn't magic. It's structure. And structure works.
Clarity beats creativity. Every. Single. Time.
Questions? Answered!
Do I need to have my website built already?
Nope. BrandflexOS focuses on the story and messaging first. Once you have that, you can build the site yourself, hire someone, or we can do it for you (Phase 4 upsell).
How is this different from StoryBrand?
StoryBrand uses Hero's Journey (external conquest). We also use Heroine's Journey (internal integration) plus 31 more frameworks. We diagnose which fits YOUR story first. Learn more
Do you write the copy for me?
We give you templates, frameworks, and examples. You fill in the specifics (because you know your business best). But we guide you through every step.
What if I don't like the story structure you choose?
We present 2-3 options and explain WHY each fits (or doesn't). You choose. This is collaborative, not dictatorial.
Can I get a refund if I'm not happy?
If you complete Phase 1 (Story Audit) and you're not satisfied, we'll refund you. But you have to do the work. This isn't magic. It's structure.
How long does it take?
Depends on the format: Sprint (2 weeks), Intensive (1 week), VIP Day (1 day).
Do you build websites too?
Yes, but that's Phase 4 (optional upsell). The core offer focuses on story and messaging first.
What if I need ongoing support?
We offer Done-With-You support at €750/month. Monthly check-ins, feedback, optimisation.
Is this for B2B or B2C?
Both. Story structure works for any business. We've worked with coaches, consultants, service providers, and product businesses.
I'm not a native English speaker. Is that okay?
Totally fine. We'll work with your voice and adapt accordingly.